Celebrating at Low+No 2020
It’s Dry January and what better way to mark the occasion than with the spectacular sponsorship of KAM Media’s Low+No event on Thursday 16th January at The Tonke House, London.
Fanatical about Facts and Figures…
Low and no alcohol beverages are a growing trend, worldwide. In a short space of time, the value of the ‘low & no’ category has grown rapidly. £43million was spent on low and no alcohol beer in the off-trade, in the past year. Sales of low and no alcohol beer in the on-trade are up around 28%, with no alcohol spirits up 400%+.*
The teetotal and abstinence of alcohol movement is a growing trend in the UK and around the world. We’re making waves and joining the nation in its quest to cut down on booze with our Spectacular Sparklers, Jubilant Juices, Fantastical Fusions, and Curious Cordials. We’ll be showcasing our exceptionally refreshing beverages made with shiploads of fruit and botanicals at this year’s Low+No. Join us for a marvellous mocktail or a tantalising tipple two.
KAM research shows that 39% of Generation Z (18-24 year-olds) are tee-total – more than twice the number of UK adults in general. They’re also seeing a growth in ‘mindful drinking’, a growing proportion of UK adults who are actively ‘cutting down’ on alcohol intake. Chin-chin to that.
*Source KAM Media Jan 2020