Frobishers cultivates a fruitful new partnership with Three Counties

We’re delighted to announce our new partnership with Three Counties as the group’s official soft drink partner. Running some of the country’s leading lifestyle, food and drink events, including RHS Malvern Spring Festival and the Royal Three Counties Show, Three Counties events attract over a million visitors each year and feature a host of high profile celeb followers and presenters.

You’ll find Frobishers well positioned at each of their shows, both within private member and public access catering outlets hosted by event catering company, Relish Events, and outdoor food stalls run by Severn Valley Catering.

We’ll also be sampling and selling our range of Frobishers Classics and new Frobishers Cordials at each event, attracting heaps of interest for the brand.

The partnership kicked off at RHS Malvern Spring Festival on 11th to 14th May, where ‘Bertie’, our trusted Citroen H van fruit wagon played centre stage ourside the Living Well Theatre. We even attracted a few members of the gardening glitterati, with Alan Titchmarsh enjoying a refreshing taste of our new cordials on the first day of the show.

Commenting on the new partnership, Steve Carter, sales and marketing director at Frobishers said:

“These are exciting times for Frobishers as we strengthen our presence within the food service sector and increase our involvement at more high profile consumer led events and festivals. Both Three Counties and Relish Events complement our brand well and offer a new route to market that we are excited to capitalise on and explore. We’re delighted in the new partnership and look forward to developing new initiatives overcoming shows and future events.”

Find us next at the Royal Three Counties Show on 16th to 18th June and the Malvern Autumn Show on 23rd and 24th September.

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